What a fantastic global initiative developed by iconic Aussie brand and international organisation, Speedo, to help reduce drownings worldwide.
"We’re focussing on what we call our 3 core principles to help build resilience.
Swim Generation aims to teach children basic swimming, swim survival, water safety and safe rescue skills. This helps decrease the risk of drowning in targeted communities because of increased awareness for the need of safety around water and basic swim skills to enable survival/rescue.
Swim Generation helps introduce children and youth to career opportunities in the swimming, water safety, lifeguarding and drowning prevention sectors. This increases awareness of drowning prevention and improves access to employment opportunities in the swimming/water safety sectors.
Swim Generation introduces swimming and water safety to children at a young age to help build lifelong passion and develop communities passionate about swimming as a life skill." - http://www.speedo.com/international/en/swimgeneration.html